1-2-3.TV GmbH is a German home shopping company founded in 2004 as the first auction-based broadcaster of its kind. The company sells goods via live television broadcasts, the internet, and mobile applications, utilizing both auction models and fixed-price sales. Its operational focus lies in programming, e-commerce, and sales management, while labor-intensive functions such as logistics and customer service are outsourced to specialized service providers. The company is headquartered in Grünwald and operates an additional branch in Vienna.
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Source: German Commercial Register (Handelsregister) München Local Court, HRB 151802 (as of 12 October 2026)
Source: German Commercial Register (Handelsregister) München Local Court, HRB 151802 (as of 12 October 2026)
Source: German Commercial Register (Handelsregister) München Local Court, HRB 151802 (as of 12 October 2026)
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Source: German Commercial Register (Handelsregister) München Local Court, HRB 151802 (as of 12 October 2026)
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