Circana GmbH is a specialist in trade research for the FMCG market and maintains business relationships with national and international FMCG manufacturers as well as key accounts of the consumer goods retail sector in Germany. It provides clients with a comprehensive understanding of the shopper journey from home to the point of purchase by observing and analysing the behaviour of natural buyers. The company uses artificial intelligence and machine learning for strategy and activation services to support pricing and sales promotion decisions. Through the merger of Circana Group GmbH effective 1 January 2024 the customer spectrum was expanded to general-merchandise goods such as cosmetics, care products and toys; locations are Nuremberg and Düsseldorf, a Munich branch was established in April 2023, and the company is an indirect subsidiary of Circana, LLC.
Die Erbringung von Dienstleistungen auf dem Gebiet der Marktforschung und -analyse.
This summary was generated with the help of AI. See our Data Quality Notice. Report error?
Source: German Commercial Register (Handelsregister) Düsseldorf Local Court, HRB 63961 (as of 24 August 2026)
Source: German Commercial Register (Handelsregister) Düsseldorf Local Court, HRB 63961 (as of 24 August 2026)
Sign in to download data
Source: German Commercial Register (Handelsregister) Düsseldorf Local Court, HRB 63961 (as of 24 August 2026)
Sign in to view detailed salary and cost trends.
