YouGov Deutschland GmbH is an internationally active market research and consulting institute based in Cologne. It provides panel‑centered market research and organisational research to deliver decision intelligence for marketing, sales management and organisational development. The company is part of the YouGov group headquartered in London; the group employs more than 1,650 people worldwide and maintains about 24 million panel members, around 800,000 of whom are in Germany. Key areas include Data Products and Services, and at group level the products BrandIndex and Profiles are being further developed.
die Marktforschung, Organisationsforschung und Unternehmensberatung.
Converted using the official Destatis and Eurostat correspondence tables; ISIC Rev. 4 is the United Nations' international industry classification.
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Source: German Commercial Register (Handelsregister) Köln Local Court, HRB 87585 (as of 30 October 2026)
| Name | Type | City |
|---|---|---|
| Matthias Groß | Geschäftsführer(in) | Lübeck |
| Tilly Heald | Geschäftsführer(in) | London |
Source: German Commercial Register (Handelsregister) Köln Local Court, HRB 87585 (as of 30 October 2026)
| Year | Revenue | Profit | Balance | Employees |
|---|---|---|---|---|
| 2023 | €17,632,944 | €566,161 | €26,003,583 | — |
| 2022 | €19,850,770 | €360,100 | €18,090,731 | — |
| 2021 | €17,331,029 | €342,140 | €12,086,997 | — |
| 2020 | €11,182,112 | €266,413 | €8,247,419 | — |
| 2019 | €10,582,577 | €1,444,322 | €6,923,136 | — |
| 2018 | €9,995,086 | -€161,478 | €5,148,236 | — |
| 2017 | €11,136,817 | €280,083 | €5,797,445 | — |
| 2016 | €11,306,552 | €193,406 | €6,037,745 | — |
| 2015 | €9,343,633 | — | €5,240,549 | — |
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Source: German Commercial Register (Handelsregister) Köln Local Court, HRB 87585 (as of 30 October 2026)
| Cost type | Amount | Share |
|---|---|---|
| Personnel Costs | €2,426,034 | 15.2% |
| Material Costs | €13,495,428 | 84.5% |
| Depreciation | €40,449 | 0.3% |
| Interest & Similar | €351 | 0.0% |
