Nielsen Sports Deutschland GmbH, based in Cologne, is a market research and consulting firm focused on the sports and entertainment business and is registered in the commercial register B at the local court of Cologne (HRB 79387). Key offerings are market research with audience insights, media evaluation for analysing media brand presence, and data-driven consulting to optimise client strategies. Client groups comprise rights holders, clubs & associations and sponsors, and the company primarily focuses geographically on Germany, Austria and Switzerland as well as certain other countries. At its Cologne site Nielsen Sports develops software systems and maintains a development team of 13 employees to advance cloud solutions, dashboards and data platforms.
die Erhebung, die Bearbeitung und der Vertrieb von Daten und Informationen sowie dazugehöriger Informationssysteme.
Converted using the official Destatis and Eurostat correspondence tables; ISIC Rev. 4 is the United Nations' international industry classification.
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Source: German Commercial Register (Handelsregister) Köln Local Court, HRB 79387 (as of 3 November 2026)
| Name | Type | City |
|---|---|---|
| Daniela Kirchberg | Geschäftsführer(in) | Bochholt |
| Jonathan Stainer | Geschäftsführer(in) | New Canaan, Connecticut |
Source: German Commercial Register (Handelsregister) Köln Local Court, HRB 79387 (as of 3 November 2026)
| Date | Event Type | Event |
|---|---|---|
| 31.03.2017 | Company Name Change | Nielsen Sports Deutschland GmbH |
| 31.03.2017 | Gesellschaftsvertrag amended | Gesellschaftsvertrag |
| 27.03.2015 | Business Address Change | Scheidtweiler Straße 17, 50933 Köln |
| Date | Type | Change | Total Capital |
|---|---|---|---|
| 14.02.2014 | Capital Increase | +30.000 € | 552.200 € |
| 30.08.2013 | Share Capital Set | — | 522.200 € |
Source: German Commercial Register (Handelsregister) Köln Local Court, HRB 79387 (as of 3 November 2026)
| Year | Revenue | Profit | Balance | Employees |
|---|---|---|---|---|
| 2023 | €19,778,796 | €228,842 | €7,021,476 | — |
| 2022 | €19,216,190 | -€2,098,615 | €10,250,305 | — |
| 2021 | €16,796,487 | -€1,499,118 | €6,635,542 | — |
| 2020 | €17,009,178 | €279,586 | €7,502,419 | — |
| 2019 | €18,817,742 | €526,599 | €7,928,274 | — |
| 2018 | €16,596,282 | -€1,560,557 | €7,377,167 | — |
| 2017 | €17,709,729 | €473,279 | €6,409,271 | — |
| 2016 | €16,636,272 | -€805,497 | €6,240,846 | — |
| 2015 | €18,116,836 | €2,544,885 | €6,543,178 | — |
| 2014 | €22,841,322 | €630,485 | €12,416,798 | — |
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Source: German Commercial Register (Handelsregister) Köln Local Court, HRB 79387 (as of 3 November 2026)
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| Cost type | Amount | Share |
|---|---|---|
| Personnel Costs | €10,810,381 | 95.4% |
| Depreciation | €326,449 | 2.9% |
| Interest & Similar | €188,943 | 1.7% |
