emtrada GmbH trades in shishas, accessories and waterpipe tobacco and mainly distributes its own brands worldwide via its own webshop. After acquisition by the Air Group, offline B2B sales were expanded, which delivered additional B2B revenue growth at year-end. In fiscal year 2023 sales volume rose by 25%, gross profit fell slightly from T€ 5,562 to T€ 5,258 and net profit increased to EUR 701,544.21 (a 402% rise versus the prior year). Inventories are high at EUR 7,875,536.99 and are held strategically to respond to rising replacement costs.
Groß- und Einzelhandel mit Raucherbedarf, orientalischen Wasserpfeifen sowie Handelswaren aller Art, Groß- und Einzelhandel mit chemischen Produkten gegen Wildverbiss, Produkten und Dienstleistungen für Jäger und Jagdpächter, inbesondere mit Produkten der Hagopur AG.
Converted using the official Destatis and Eurostat correspondence tables; ISIC Rev. 4 is the United Nations' international industry classification.
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Source: German Commercial Register (Handelsregister) Augsburg Local Court, HRB 20641 (as of 23 October 2026)
| Name | Type | City |
|---|---|---|
| Ziad Houdeib | Geschäftsführer(in) | München |
Source: German Commercial Register (Handelsregister) Augsburg Local Court, HRB 20641 (as of 23 October 2026)
| Date | Event Type | Event |
|---|---|---|
| 25.07.2022 | Business Purpose Update | Groß- und Einzelhandel mit Raucherbedarf, orientalischen Wasserpfeifen sowie Handelswaren aller Art, Groß- und Einzelhandel mit chemischen Produkten gegen Wildverbiss, Produkten und Dienstleistungen für Jäger und Jagdpächter, inbesondere mit Produkten der Hagopur AG. |
| 25.07.2022 | Gesellschaftsvertrag amended | Gesellschaftsvertrag |
| 02.06.2016 | Business Address Change | Fahrenheitstraße 5, 86899 Landsberg am Lech |
| Date | Type | Change | Total Capital |
|---|---|---|---|
| 31.03.2006 | Capital Increase | +50 € | 25.100 € |
| 14.07.2004 | Share Capital Set | — | 25.050 € |
Source: German Commercial Register (Handelsregister) Augsburg Local Court, HRB 20641 (as of 23 October 2026)
| Year | Revenue | Profit | Balance | Employees |
|---|---|---|---|---|
| 2023 | Rohergebnis€5.3M2 | €702,150 | €12,435,207 | — |
| 2022 | Rohergebnis€5.6M2 | €139,954 | €11,339,980 | — |
| 2021 | Rohergebnis€9.6M2 | €1,826,599 | €18,435,677 | — |
| 2020 | Rohergebnis€7.8M2 | €1,571,729 | €8,767,072 | — |
| 2019 | small company1 | — | €5,077,156 | — |
| 2018 | small company1 | — | €2,644,555 | — |
| 2017 | small company1 | — | €2,724,711 | — |
| 2016 | small company1 | €0 | €2,794,787 | — |
| 2015 | small company1 | €0 | €1,636,262 | — |
| 2014 | small company1 | €0 | €1,669,150 | — |
1 Small companies are not required to publish a profit-and-loss statement (§ 326 (1) HGB). The figure shown is the statutory ceiling under § 267 HGB where the balance-sheet total makes it binding — a company may exceed at most one of the three size criteria.
2 Rohergebnis nach § 276 HGB: Umsatzerlöse abzüglich Materialaufwand bzw. Herstellungskosten. Kleine und mittelgroße Kapitalgesellschaften dürfen diese Posten zusammenfassen; die Umsatzerlöse selbst sind dann nicht veröffentlicht und liegen über dem Rohergebnis.
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Source: German Commercial Register (Handelsregister) Augsburg Local Court, HRB 20641 (as of 23 October 2026)
| Cost type | Amount | Share |
|---|---|---|
| Personnel Costs | €1,271,298 | 75.3% |
| Depreciation | €175,371 | 10.4% |
| Interest & Similar | €241,903 | 14.3% |
