Sportwagen GmbH Donautal is a brand‑exclusive Porsche centre based in Ulm. Its service offering includes sales of new, demonstration and used cars, sales of spare parts and accessories, and provision of customer service as an authorized contract workshop. In connection with vehicle sales the company arranges insurance, financing and leasing contracts and focuses its activities primarily on the Ulm region. The company is part of the parent Held & Stroehle GmbH & Co. KG and is included in the consolidated financial statements of Volkswagen AG.
Handel mit neuen und gebrauchten Sportwagen und evtl. sonstigen Kraftfahrzeugen, ferner alle damit verbundenen einschlägigen Geschäfte.
Converted using the official Destatis and Eurostat correspondence tables; ISIC Rev. 4 is the United Nations' international industry classification.
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Source: German Commercial Register (Handelsregister) Ulm Local Court, HRB 2319 (as of 2 November 2026)
| Name | Type | City |
|---|---|---|
| Johannes Strobel | Geschäftsführer(in) | Ulm |
| Markus Wiedmann | Geschäftsführer(in) | Affalterbach |
Source: German Commercial Register (Handelsregister) Ulm Local Court, HRB 2319 (as of 2 November 2026)
| Date | Event Type | Event |
|---|---|---|
| 21.05.2021 | Business Address Change | Steinbeisstraße 26, 89079 Ulm |
| 22.12.2009 | Business Address Registered | Steinbeisstr. 26, 89079 Ulm |
| 04.04.2006 | Company Name Registered | Sportwagen GmbH Donautal |
| Date | Type | Change | Total Capital |
|---|---|---|---|
| 04.04.2006 | Share Capital Set | — | 205.000 € |
Source: German Commercial Register (Handelsregister) Ulm Local Court, HRB 2319 (as of 2 November 2026)
| Year | Revenue | Profit | Balance | Employees |
|---|---|---|---|---|
| 2025 | €57,039,764 | €1,875,404 | €10,853,640 | — |
| 2024 | €55,994,700 | €2,341,382 | €13,229,909 | — |
| 2023 | €50,951,605 | €3,311,976 | €11,136,227 | — |
| 2022 | €41,986,052 | €1,693,007 | €9,586,732 | — |
| 2021 | €40,584,668 | €1,678,217 | €9,521,266 | — |
| 2020 | €37,617,843 | €1,237,086 | €9,698,990 | — |
| 2019 | €33,997,766 | €901,941 | €10,199,317 | — |
| 2018 | €37,483,459 | €1,095,423 | €7,335,492 | — |
| 2017 | €35,821,856 | €716,913 | €7,598,433 | — |
| 2016 | €33,861,480 | €634,042 | €6,239,407 | — |
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Source: German Commercial Register (Handelsregister) Ulm Local Court, HRB 2319 (as of 2 November 2026)
| Cost type | Amount | Share |
|---|---|---|
| Personnel Costs | €3,426,184 | 93.4% |
| Depreciation | €181,410 | 4.9% |
| Interest & Similar | €61,954 | 1.7% |
