New Wave GmbH operates wholesale and retail trade in textiles, sporting goods and accessories and is active in Germany with two business areas: distribution of brands in the sporting goods market and in the promo/advertising products market. The company is a 100 percent subsidiary of the Swedish New Wave Group and receives support in central functions such as finance, purchasing, marketing and administration. Organizationally, the company operates with three field sales teams, two sales managers for the Craft brand and three key account managers; internal services and order processing support the sales activities. The company is headquartered in Oberaudorf and the average number of employees during the fiscal year was 66.
Groß- sowie Einzelhandel mit Textilien, Sportartikeln und Accessoires einschließlich der damit verbundenen Dienstleistungen, soweit hierfür keine Genehmigung erforderlich ist.
Converted using the official Destatis and Eurostat correspondence tables; ISIC Rev. 4 is the United Nations' international industry classification.
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Source: German Commercial Register (Handelsregister) Traunstein Local Court, HRB 10847 (as of 31 October 2026)
| Name | Type | City |
|---|---|---|
| Ulf Jansson | Geschäftsführer(in) | Hällevadsholm |
| Jens Petersson | Geschäftsführer(in) | Varberg |
| Marco Terriuolo | Geschäftsführer(in) | Meerbusch |
Source: German Commercial Register (Handelsregister) Traunstein Local Court, HRB 10847 (as of 31 October 2026)
| Year | Revenue | Profit | Balance | Employees |
|---|---|---|---|---|
| 2024 | Rohergebnis€13.1M2 | €0 | €24,571,006 | 66 |
| 2023 | Rohergebnis€13.6M2 | €709,649 | €26,851,098 | 69 |
| 2022 | Rohergebnis€13.6M2 | €1,843,211 | €30,213,798 | 66 |
| 2021 | Rohergebnis€11.9M2 | €1,758,430 | €18,279,222 | 61 |
| 2020 | Rohergebnis€10.1M2 | €406,975 | €13,072,442 | 59 |
| 2019 | Rohergebnis€10.4M2 | €0 | €14,780,867 | 68 |
| 2018 | Rohergebnis€9.4M2 | €0 | €8,183,564 | 60 |
| 2017 | small company1 | €0 | €5,441,720 | 47 |
| 2016 | small company1 | €0 | €5,962,566 | 49 |
| 2015 | small company1 | €0 | €4,898,564 | — |
1 Small companies are not required to publish a profit-and-loss statement (§ 326 (1) HGB). The figure shown is the statutory ceiling under § 267 HGB where the balance-sheet total makes it binding — a company may exceed at most one of the three size criteria.
2 Rohergebnis nach § 276 HGB: Umsatzerlöse abzüglich Materialaufwand bzw. Herstellungskosten. Kleine und mittelgroße Kapitalgesellschaften dürfen diese Posten zusammenfassen; die Umsatzerlöse selbst sind dann nicht veröffentlicht und liegen über dem Rohergebnis.
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Source: German Commercial Register (Handelsregister) Traunstein Local Court, HRB 10847 (as of 31 October 2026)
| Cost type | Amount | Share |
|---|---|---|
| Personnel Costs | €3,852,261 | 71.8% |
| Depreciation | €246,284 | 4.6% |
| Interest & Similar | €1,270,428 | 23.7% |
