Smart Digital GmbH has been part of Omnicom Group Inc. since 2019 and is organizationally assigned to the Omnicom Precision Marketing Group (OPMG); it is headquartered in Gerlingen with a branch in Berlin. The roughly 100-person team is a consulting and technology company specialized in developing and implementing customer-specific marketing solutions for real-time personalization that extend OPMG's Omni platform and use AI-based real-time data streams. Among its long-standing clients is one of Europe's leading automotive groups, for whose brands Smart Digital is active in more than 20 countries. In its operations Smart Digital provides technology, consulting services and backend services and in 2024 particularly managed international intercompany projects within the Omnicom environment.
Internationales Projektmanagement und Beratung im Bereich digitales CRM, Social-Media und Online-Targeting
Converted using the official Destatis and Eurostat correspondence tables; ISIC Rev. 4 is the United Nations' international industry classification.
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Source: German Commercial Register (Handelsregister) Stuttgart Local Court, HRB 736462 (as of 31 October 2026)
| Name | Type | City |
|---|---|---|
| Boris Terwey | Geschäftsführer(in) | München |
| Thomas Vogt | Geschäftsführer(in) | Gerlingen |
| Christian Weber | Geschäftsführer(in) | Leonberg |
Source: German Commercial Register (Handelsregister) Stuttgart Local Court, HRB 736462 (as of 31 October 2026)
| Year | Revenue | Profit | Balance | Employees |
|---|---|---|---|---|
| 2024 | Rohergebnis€12.5M2 | €1,212,065 | €6,753,462 | 89 |
| 2023 | Rohergebnis€13.5M2 | €2,327,117 | €8,033,500 | 99 |
| 2022 | Rohergebnis€13.3M2 | €2,177,672 | €7,772,341 | 101 |
| 2021 | Rohergebnis€12.2M2 | €2,509,652 | €7,674,838 | — |
| 2020 | Rohergebnis€9.9M2 | €1,400,101 | €8,013,607 | 80 |
| 2019 | Rohergebnis€11M2 | €2,134,176 | €6,559,639 | 80 |
| 2018 | small company1 | €1,533,418 | €5,817,892 | — |
| 2017 | small company1 | €909,883 | €4,902,746 | 51 |
| 2016 | small company1 | €1,822,045 | €4,680,992 | 35 |
| 2015 | small company1 | €1,324,106 | €3,200,113 | — |
1 Small companies are not required to publish a profit-and-loss statement (§ 326 (1) HGB). The figure shown is the statutory ceiling under § 267 HGB where the balance-sheet total makes it binding — a company may exceed at most one of the three size criteria.
2 Rohergebnis nach § 276 HGB: Umsatzerlöse abzüglich Materialaufwand bzw. Herstellungskosten. Kleine und mittelgroße Kapitalgesellschaften dürfen diese Posten zusammenfassen; die Umsatzerlöse selbst sind dann nicht veröffentlicht und liegen über dem Rohergebnis.
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Source: German Commercial Register (Handelsregister) Stuttgart Local Court, HRB 736462 (as of 31 October 2026)
| Cost type | Amount | Share |
|---|---|---|
| Personnel Costs | €8,190,457 | 99.9% |
| Depreciation | €6,429 | 0.1% |
