SIMM Spielwaren GmbH develops, manufactures, procures and sells toys since 1963. The product range is mainly plastic vehicles, creative sets, traditional tin toys (brand LENA®) and racetracks (brand DARDA®). Production and parts of invoicing are carried out mainly by the sister company Lena hracky sro in the Czech Republic, the remainder is sourced from Chinese OEM suppliers. Product development, sales and logistics are located in a rented commercial property (approx. 8,000 sqm) and the brands and production tools are licensed to the company by a sister entity. SIMM Spielwaren GmbH is a family business.
Entwicklung, Herstellung und der Vertrieb von Spiel- und Freizeitartikeln aller Art.
Converted using the official Destatis and Eurostat correspondence tables; ISIC Rev. 4 is the United Nations' international industry classification.
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Source: German Commercial Register (Handelsregister) Nürnberg Local Court, HRB 9238 (as of 1 November 2026)
| Name | Type | City |
|---|---|---|
| Carola Söhn | Geschäftsführer(in) | Roth |
| Joachim Söhn | Geschäftsführer(in) | Roth |
Source: German Commercial Register (Handelsregister) Nürnberg Local Court, HRB 9238 (as of 1 November 2026)
| Year | Revenue | Profit | Balance | Employees |
|---|---|---|---|---|
| 2024 | €12,470,882 | €100,690 | €7,424,479 | 53 |
| 2023 | €13,368,001 | -€152,476 | €7,468,564 | 54 |
| 2022 | €14,223,419 | €29,971 | €8,827,525 | 51 |
| 2021 | Rohergebnis€7.6M2 | €498,001 | €8,720,653 | 55 |
| 2020 | €14,379,085 | €615,222 | €6,327,315 | — |
| 2019 | €11,530,432 | €8,254 | €5,213,692 | — |
| 2018 | €9,917,517 | -€132,904 | €5,215,573 | — |
| 2017 | — | -€152,488 | €4,662,830 | — |
| 2016 | — | €75,370 | €4,050,094 | — |
| 2015 | — | -€95,662 | €4,744,776 | — |
1 Small companies are not required to publish a profit-and-loss statement (§ 326 (1) HGB). The figure shown is the statutory ceiling under § 267 HGB where the balance-sheet total makes it binding — a company may exceed at most one of the three size criteria.
2 Rohergebnis nach § 276 HGB: Umsatzerlöse abzüglich Materialaufwand bzw. Herstellungskosten. Kleine und mittelgroße Kapitalgesellschaften dürfen diese Posten zusammenfassen; die Umsatzerlöse selbst sind dann nicht veröffentlicht und liegen über dem Rohergebnis.
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Source: German Commercial Register (Handelsregister) Nürnberg Local Court, HRB 9238 (as of 1 November 2026)
| Cost type | Amount | Share |
|---|---|---|
| Personnel Costs | €2,395,487 | 28.2% |
| Material Costs | €5,938,505 | 69.8% |
| Depreciation | €111,364 | 1.3% |
| Interest & Similar | €56,443 | 0.7% |
