Based in Munich, air up GmbH markets an innovative drinking system that uses patented "Scentaste™" technology to flavor water retronasally via natural aromas. The company focuses on distributing drinking bottles and aroma pods through a multi-channel strategy that includes both its own webshop and brick-and-mortar retail. In the 2024 fiscal year, the company employed 242 people and increasingly relied on a European supply chain through nearshoring measures. The business model aims to offer a sustainable alternative to conventional beverages while reducing the resource burden caused by single-use packaging.
Vertrieb und Vermarktung von Produkten für die Getränke- und Lebensmittelindustrie sowie all damit zusammenhängenden Dienstleistungen und Tätigkeiten.
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Source: German Commercial Register (Handelsregister) München Local Court, HRB 247202 (as of 2 September 2026)
Source: German Commercial Register (Handelsregister) München Local Court, HRB 247202 (as of 2 September 2026)
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Source: German Commercial Register (Handelsregister) München Local Court, HRB 247202 (as of 2 September 2026)
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