VIU Deutschland GmbH sells prescription and sunglasses as well as fashion and sports items in a direct-to-consumer model via its own flagship stores and the company webshop. The company sells exclusively the VIU brand, operates 25 own stores in Germany and offers prescription glasses including lenses starting at EUR 185. Collections are designed in Switzerland and manufactured in an Italian family business in the Dolomites and on Japan's Honshū. The company is headquartered in Munich; in the 2024 financial year it employed an average of 154 staff and uses trained opticians for customer consultations.
Handel und Vertrieb von Korrektur- und Sonnenbrillen, sowie Mode- und Sportartikeln.
Converted using the official Destatis and Eurostat correspondence tables; ISIC Rev. 4 is the United Nations' international industry classification.
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Source: German Commercial Register (Handelsregister) München Local Court, HRB 217274 (as of 1 November 2026)
| Name | Type | City |
|---|---|---|
| Monika Aretz | Geschäftsführer(in) | München |
| Peter Käser | Geschäftsführer(in) | Zürich |
| Kilian Wagner | Geschäftsführer(in) | Zürich |
Source: German Commercial Register (Handelsregister) München Local Court, HRB 217274 (as of 1 November 2026)
| Year | Revenue | Profit | Balance | Employees |
|---|---|---|---|---|
| 2024 | €17,258,802 | €887,237 | €9,134,782 | — |
| 2023 | €16,237,597 | €503,587 | €8,897,129 | — |
| 2022 | €16,323,452 | €532,569 | €8,822,326 | — |
| 2021 | €14,064,065 | €500,284 | €8,721,195 | — |
| 2020 | €14,638,927 | €78,363 | €8,645,979 | — |
| 2019 | €12,856,193 | €29,321 | €6,160,471 | — |
| 2018 | €12,733,608 | -€174,276 | €7,905,663 | — |
| 2017 | — | -€2,107,257 | €5,853,670 | — |
| 2016 | — | -€1,518,717 | €2,442,044 | — |
| 2015 | — | -€506,216 | €828,721 | — |
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Source: German Commercial Register (Handelsregister) München Local Court, HRB 217274 (as of 1 November 2026)
| Cost type | Amount | Share |
|---|---|---|
| Personnel Costs | €7,453,219 | 65.5% |
| Material Costs | €3,735,747 | 32.8% |
| Depreciation | €182,313 | 1.6% |
| Interest & Similar | €12,157 | 0.1% |