Red Bull Deutschland GmbH acts as a distribution company for the products of the Austrian parent company Red Bull GmbH within the German market. The core business focuses on the distribution of energy drinks, which constitute the third-largest segment within non-alcoholic beverages. To reach target consumer groups, the company maintains an extensive distribution network and implements sales-supporting marketing measures. With revenue exceeding one billion euros in the 2023 fiscal year, the company holds a significant market position in the German beverage sector.
Handel mit Waren aller Art, insbesondere alkoholfreien Getränken.
Converted using the official Destatis and Eurostat correspondence tables; ISIC Rev. 4 is the United Nations' international industry classification.
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Source: German Commercial Register (Handelsregister) München Local Court, HRB 147601 (as of 31 October 2026)
| Date | Event Type | Event |
|---|---|---|
| 21.12.2009 | Business Address Registered | Osterwaldstraße 9/10Haus N Eing. 3, 80805 München |
| 29.04.2003 | Company Name Registered | Red Bull Deutschland GmbH |
| 29.04.2003 | Registered Seat | München |
| Date | Type | Change | Total Capital |
|---|---|---|---|
| 29.04.2003 | Share Capital Set | — | 52.000 € |
Source: German Commercial Register (Handelsregister) München Local Court, HRB 147601 (as of 31 October 2026)
| Year | Revenue | Profit | Balance | Employees |
|---|---|---|---|---|
| 2023 | €1,054,685,001 | €25,659,637 | €232,686,780 | 459 |
| 2022 | €934,552,417 | €28,013,552 | €234,590,618 | 395 |
| 2021 | €764,152,428 | €23,761,017 | €140,700,969 | 360 |
| 2020 | €567,301,239 | €17,213,420 | €116,007,092 | 351 |
| 2019 | €491,596,277 | €12,861,302 | €98,735,945 | 323 |
| 2018 | €434,690,710 | €12,900,069 | €89,782,242 | 318 |
| 2017 | €391,753,758 | €11,255,606 | €86,088,884 | 322 |
| 2016 | €362,189,138 | €12,237,672 | €88,754,651 | 311 |
| 2015 | €337,939,079 | €7,257,369 | €88,152,825 | 303 |
| 2014 | €308,429,303 | €9,725,204 | €67,500,263 | 282 |
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Source: German Commercial Register (Handelsregister) München Local Court, HRB 147601 (as of 31 October 2026)
| Cost type | Amount | Share |
|---|---|---|
| Personnel Costs | €41,382,499 | 78.2% |
| Depreciation | €9,820,296 | 18.6% |
| Interest & Similar | €1,691,861 | 3.2% |
