The company operates retail sales of fashion jewelry and fashionable accessories in Germany and is a 100% subsidiary of beeline GmbH. Through its retail stores it exclusively sells the collections of the brands I AM, SIX and TOSH. Purchases are made exclusively from the parent company and purchase prices are set using the Transactional Net Margin Method (TNMM), which secures an agreed EBIT margin for beeline Retail GmbH. In fiscal year 2020 the store network was reduced from 64 to 51 stores and the company employed an average of 222 full-time employees and 155 temporary/part-time workers.
der Einzelhandel mit Modeschmuck und modischen Accessoires aller Art sowie damit zusammenhängende Dienstleistungen.
Converted using the official Destatis and Eurostat correspondence tables; ISIC Rev. 4 is the United Nations' international industry classification.
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Source: German Commercial Register (Handelsregister) Köln Local Court, HRB 26046 (as of 24 October 2026)
| Name | Type | City |
|---|---|---|
| John Cheston | Geschäftsführer(in) | Melbourne, Victoria |
| Christopher Lauder | Geschäftsführer(in) | Hawthorn |
Source: German Commercial Register (Handelsregister) Köln Local Court, HRB 26046 (as of 24 October 2026)
| Date | Event Type | Event |
|---|---|---|
| 04.05.2022 | Business Address Change | Richmodstraße 6, 50667 Köln |
| 26.05.2021 | Business Address Change | Schanzenstraße 30, 51063 Köln |
| 13.04.2021 | Company Name Change | Lovisa Retail Germany GmbH |
| Date | Type | Change | Total Capital |
|---|---|---|---|
| 31.08.2004 | Capital Increase | +24.400 € | 50.000 € |
| 28.07.2003 | Capital Decrease | -24.400 € | 25.600 € |
| 24.10.2001 | Share Capital Set | — | 50.000 DM |
Source: German Commercial Register (Handelsregister) Köln Local Court, HRB 26046 (as of 24 October 2026)
| Year | Revenue | Profit | Balance | Employees |
|---|---|---|---|---|
| 2020 | €16,249,326 | €290,455 | €8,874,919 | — |
| 2019 | €27,190,918 | €681,226 | €11,681,000 | — |
| 2017 | €31,913,884 | €924,693 | €10,849,702 | — |
| 2016 | €36,891,742 | €561,529 | €9,488,783 | — |
| 2009 | Rohergebnis€13.7M2 | -€821,602 | €8,190,517 | — |
| 2008 | Rohergebnis€11.4M2 | €168,501 | €6,953,533 | — |
| 2007 | Rohergebnis€9.8M2 | €593,335 | €5,955,112 | — |
| 2006 | Rohergebnis€8.5M2 | €861,236 | €5,721,742 | — |
| 2005 | — | €1,018,224 | €4,144,113 | — |
1 Small companies are not required to publish a profit-and-loss statement (§ 326 (1) HGB). The figure shown is the statutory ceiling under § 267 HGB where the balance-sheet total makes it binding — a company may exceed at most one of the three size criteria.
2 Rohergebnis nach § 276 HGB: Umsatzerlöse abzüglich Materialaufwand bzw. Herstellungskosten. Kleine und mittelgroße Kapitalgesellschaften dürfen diese Posten zusammenfassen; die Umsatzerlöse selbst sind dann nicht veröffentlicht und liegen über dem Rohergebnis.
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Source: German Commercial Register (Handelsregister) Köln Local Court, HRB 26046 (as of 24 October 2026)
| Cost type | Amount | Share |
|---|---|---|
| Personnel Costs | €7,516,989 | 97.3% |
| Depreciation | €201,006 | 2.6% |
| Interest & Similar | €6,514 | 0.1% |
