SAGAFLOR AG acts as a service headquarters for independent garden and pet retail companies in the German-speaking region. The company supports over 700 affiliated retail locations through cooperation models and franchise systems such as 'gruen erleben', 'da blueh ich auf', 'ZOO & Co.', and 'Tier Total'. Its service portfolio includes assortment management and purchasing, as well as digital merchandise management solutions and comprehensive marketing services. The company celebrates its 60th anniversary in 2025 and positions itself as a central partner for the strategic development of its specialist retail operations.
Der Handel mit Garten- und Heimtierbedarfsartikeln sowie einschlägigen Artikeln aller Art, die Vermittlung solcher Geschäfte, die betriebswirtschaftliche und fachliche Beratung branchengleicher und branchenähnlicher Betriebe sowie die Übernahme von Werbeaufgaben, ferner die Vorbereitung und Durchführung aller den Gegenstand des Unternehmens unmittelbar und mittelbar dienenden Aufgaben.
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Source: German Commercial Register (Handelsregister) Kassel Local Court, HRB 3759 (as of 3 October 2026)
Source: German Commercial Register (Handelsregister) Kassel Local Court, HRB 3759 (as of 3 October 2026)
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Source: German Commercial Register (Handelsregister) Kassel Local Court, HRB 3759 (as of 3 October 2026)
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