YEAH! AG is a company active in the sports and outdoor retail sector, operating a multichannel concept consisting of brick-and-mortar stores and an online shop under the McTrek brand. The product range includes sports equipment, bicycles, travel gear, as well as clothing and footwear for various target groups such as campers, hikers, and mountaineers. Since December 2017, the company has been part of the A.S. Adventure Group based in the Netherlands. The company positions itself as an off-price retailer that reacts to market trends at short notice through a new purchasing model and conducts price-aggressive promotions.
Import, Groß-, Einzel- und Versandhandel mit Sportartartikeln, Fahrrädern, Fahrradteilen und entsprechenden Zubehör sowie Reiseausrüstung und Textilien.
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Source: German Commercial Register (Handelsregister) Hanau Local Court, HRB 7592 (as of 22 September 2026)
Source: German Commercial Register (Handelsregister) Hanau Local Court, HRB 7592 (as of 22 September 2026)
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Source: German Commercial Register (Handelsregister) Hanau Local Court, HRB 7592 (as of 22 September 2026)
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