Brand Addition GmbH

Brand Addition GmbH, based in Gelsenkirchen, generates the majority of its revenue from trading promotional items and additionally provides logistics and full‑service offerings for international customers. According to the management report, services include development, pre‑financing and stocking of customer‑specific product ranges, creative services, internet order platforms, multilingual account management and international distribution handling. The company is part of the corporate group and is wholly owned by H.I.G. Milan German Bidco GmbH; its financial statements are consolidated into the group financial statements of The Pebble Group PLC. The management report describes Brand Addition as one of the largest promotional‑product agencies and full‑service providers in Europe, and the group additionally operates in the USA, China and Hong Kong using distribution partners to provide global reach.