Horze International GmbH, headquartered in Fulda, operates wholesale, retail and mail-order trade in riding and equestrian supplies, pet supplies, animal feed and provides consulting services for the equestrian and e‑commerce sectors. As a pure‑player, the company sells predominantly via e‑commerce, wholesale and retail channels, with online commerce being the strongest revenue channel and its own web-based shops operated nationally and internationally. The assortment comprises over 40,000 selected items from more than 150 manufacturers including a growing number of private‑label products, serving both private end customers and commercial buyers. Management described Horze in 2023 as the Scandinavian market leader and one of the three main competitors in the German equestrian goods market.
Groß-, Einzel- und Versandhandel mit Reit- und Pferdesportbedarf, Tierbedarf, Tierfutter und sonstigem Sportbedarf sowie Erbringung von Dienstleistungen wie z.B. Beratungsleistungen für die Branchen Reitsport- und Pferdesportbedarf sowie für die Branche des e - commerce.
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Source: German Commercial Register (Handelsregister) Fulda Local Court, HRB 7995 (as of 21 October 2026)
Source: German Commercial Register (Handelsregister) Fulda Local Court, HRB 7995 (as of 21 October 2026)
Source: German Commercial Register (Handelsregister) Fulda Local Court, HRB 7995 (as of 21 October 2026)
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Source: German Commercial Register (Handelsregister) Fulda Local Court, HRB 7995 (as of 21 October 2026)
