WAWI Innovation GmbH, based in Burghaslach, is a subsidiary of WAWI Schokolade AG and specializes in the development and production of small-piece filled chocolate products as well as confectionery chocolate items. Distribution is exclusively handled by WAWI Euro GmbH; products are sold under the brands WAWI, Oh Wow Chocolate and Mount Momami and also produced as private-label goods for various international retail companies. In the reporting year approximately 1,051 tonnes of chocolate products were manufactured at the site and an average of 47 employees were employed (37 in production, 10 in administration). The company's operations are focused mainly on the European market with an emphasis on Germany, including deliveries to retail chains such as Rewe, Edeka, Rossmann, Aldi as well as Kaufland and Lidl.
der Handel mit Waren aller Art und die Produktion und der Vetrieb von Süßwaren.
Converted using the official Destatis and Eurostat correspondence tables; ISIC Rev. 4 is the United Nations' international industry classification.
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Source: German Commercial Register (Handelsregister) Fürth Local Court, HRB 11546 (as of 31 October 2026)
| Name | Type | City |
|---|---|---|
| Markus Kühlwein | Geschäftsführer(in) | Burghaslach |
| Richard Müller | Geschäftsführer(in) | Pirmasens |
Source: German Commercial Register (Handelsregister) Fürth Local Court, HRB 11546 (as of 31 October 2026)
| Year | Revenue | Profit | Balance | Employees |
|---|---|---|---|---|
| 2025 | Rohergebnis€7M2 | €1,092,533 | €6,677,273 | — |
| 2024 | Rohergebnis€5.6M2 | €576,111 | €7,541,128 | — |
| 2023 | Rohergebnis€4.7M2 | €345,345 | €6,862,860 | — |
| 2022 | Rohergebnis€4.4M2 | €408,893 | €7,357,250 | — |
| 2021 | Rohergebnis€3.3M2 | -€498,077 | €6,817,531 | — |
| 2020 | €8,161,150 | €15,291 | €7,995,067 | — |
| 2019 | €9,388,373 | €195,529 | €6,537,844 | — |
| 2018 | small company1 | €276,978 | €5,718,186 | — |
| 2017 | small company1 | -€57,606 | €5,900,580 | — |
| 2016 | ≤ €12M1 | €101,282 | €7,202,223 | — |
1 Small companies are not required to publish a profit-and-loss statement (§ 326 (1) HGB). The figure shown is the statutory ceiling under § 267 HGB where the balance-sheet total makes it binding — a company may exceed at most one of the three size criteria.
2 Rohergebnis nach § 276 HGB: Umsatzerlöse abzüglich Materialaufwand bzw. Herstellungskosten. Kleine und mittelgroße Kapitalgesellschaften dürfen diese Posten zusammenfassen; die Umsatzerlöse selbst sind dann nicht veröffentlicht und liegen über dem Rohergebnis.
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Source: German Commercial Register (Handelsregister) Fürth Local Court, HRB 11546 (as of 31 October 2026)
Poppies Bakeries Deutschland GmbH
Köln · Großhandel mit Zucker, Süßwaren und Backwaren
Türmer Lebkuchen- und Süßwarenvertrieb GmbH
Nürnberg · Großhandel mit Zucker, Süßwaren und Backwaren
Kirschnick Vertriebsgesellschaft für Frisch- und Tiefkühlwaren mbH
Ergolding · Einzelhandel mit Back- und Süßwaren
| Cost type | Amount | Share |
|---|---|---|
| Personnel Costs | €2,122,308 | 64.2% |
| Depreciation | €934,145 | 28.3% |
| Interest & Similar | €248,697 | 7.5% |
