SUBARU-Deutschland Gesellschaft mit beschränkter Haftung serves as the official importer and representative of the Japanese automotive brand Subaru in the German market. The company distributes a diversified vehicle portfolio comprising SUVs, crossover models, compact cars, and sports cars, specifically featuring the Forester, Outback, SOLTERRA, Impreza, Crosstrek, UNCHARTED, E-OUTBACK, and BRZ. The sales focus primarily targets private individuals, families, and specific interest groups such as dog owners and caravan enthusiasts. Technological differentiators of the vehicle lineup include the symmetrical all-wheel drive system Symmetrical AWD, the e-BOXER hybrid technology, the EyeSight driver assistance system, Lineartronic transmission engineering, and an expanding range of fully electric models. Market presence is reinforced through a nationwide dealer network, the Subaru Top Service, a centralized customer hotline, and recurring price-performance awards such as the AUTO BILD ALLRAD Editorial Award 2025 for the Forester.
Der Import und Verkauf von Kraftfahrzeugen, Kraftfahrzeug-Teilen und-Zubehörteilen, insbesondere der Produkte der Fuji Heavy Industries Ltd., durch eine qualifizierte Händlerorganisation oder direkt an Endverbraucher; die Reparatur und der Kundendienst für Kraftfahrzeuge; das Verleasen von Kraftfahrzeugen; die Vermittlung von Versicherungen, insbesondere Kraftfahrzeugversicherung (Haftpflicht und Kasko); ausgenommen Lebensversicherungen; andere geschäftliche Tätigkeiten, die in Beziehung zu den zuvor beschriebenen Gegenständen stehen.
Converted using the official Destatis and Eurostat correspondence tables; ISIC Rev. 4 is the United Nations' international industry classification.
This AI summary draws on the company's website, retrieved 7 May 2026. See our Data Quality Notice. Report error?
Source: German Commercial Register (Handelsregister) Friedberg Local Court, HRB 1434 (as of 20 October 2026)
| Name | Type | City |
|---|---|---|
| Volker Dannath | Geschäftsführer(in) | Bobingen |
| Axel Ecke | Geschäftsführer(in) | Hofheim am Taunus |
Source: German Commercial Register (Handelsregister) Friedberg Local Court, HRB 1434 (as of 20 October 2026)
| Year | Revenue | Profit | Balance | Employees |
|---|---|---|---|---|
| 2024 | €210,220,922 | €3,957,810 | €80,569,311 | 79 |
| 2023 | €249,767,509 | €3,707,635 | €91,968,741 | 79 |
| 2022 | €133,951,118 | €171,080 | €84,961,959 | 76 |
| 2021 | €167,300,765 | €144,509 | €89,936,809 | 78 |
| 2020 | €226,526,429 | €2,553,260 | €89,796,671 | 80 |
| 2019 | €191,465,831 | €6,135,864 | €113,312,711 | 80 |
| 2018 | €255,825,000 | €10,707,000 | €113,411,000 | 80 |
| 2017 | €255,451,000 | €6,370,000 | €132,788,000 | 80 |
| 2016 | €235,730,000 | €3,383,000 | €82,640,000 | 84 |
| 2015 | €231,289,000 | €2,733,000 | €71,699,000 | 86 |
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Source: German Commercial Register (Handelsregister) Friedberg Local Court, HRB 1434 (as of 20 October 2026)
Autohaus Grampp GmbH
Lohr · Tätigkeiten der Großhandelsvermittlung von Kraftwagen
AutoExpo Deutsche Auto-Markt GmbH
Fernwald · Einzelhandel mit Kraftwagen mit einem zulässigen Gesamtgewicht von 3,5 t oder weniger
Herbrand GmbH
Kevelaer · Einzelhandel mit Kraftwagen mit einem zulässigen Gesamtgewicht von 3,5 t oder weniger
| Cost type | Amount | Share |
|---|---|---|
| Personnel Costs | €6,916,169 | 3.7% |
| Material Costs | €178,125,264 | 95.6% |
| Depreciation | €906,717 | 0.5% |
| Interest & Similar | €285,491 | 0.2% |
