NielsenIQ (Germany) GmbH provides market research services for observing and analysing the German consumer and FMCG market, focusing on what consumers buy (‚Connect‘). The company operates a trade panel with long-term contracts with most major retailers and additionally measures consumer behaviour in Germany via a household panel with over 20,000 households. Core delivery elements are the data platforms and analytics, notably the core product ‚MarketTrack‘ and the customer platform ‚Discover‘. NIQ Germany is part of the NielsenIQ group (Intermediate Dutch Holdings B.V.), was a 100% subsidiary of Nielsen Holding France SAS as of 31 Dec 2024, and employed an average of 190 staff during the year.
Marktforschung, insbesondere das Ermitteln, Verarbeiten, Analysieren und der Vertrieb von Marktdaten sowie von integrierten Marketing- und Mediainformationen und Analysen für Industrie, Handel und Werbewirtschaft einschließlich dazugehöriger Beratungsleistungen.
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Source: German Commercial Register (Handelsregister) Frankfurt am Main Local Court, HRB 41887 (as of 2 October 2026)
| Company | Location |
|---|---|
| Baden-Baden | |
| Bruchsal | |
| Nürnberg |
Source: German Commercial Register (Handelsregister) Frankfurt am Main Local Court, HRB 41887 (as of 2 October 2026)
Source: German Commercial Register (Handelsregister) Frankfurt am Main Local Court, HRB 41887 (as of 2 October 2026)
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Source: German Commercial Register (Handelsregister) Frankfurt am Main Local Court, HRB 41887 (as of 2 October 2026)
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