Fitshop GmbH operates more than 25 proprietary online shops and 67 retail stores across Germany, the UK, Austria, Switzerland, Belgium, Denmark, Poland, France and the Netherlands, selling large and small fitness equipment, boxing goods, wellness products, table tennis tables and outdoor play equipment to private and corporate customers. The company offers both branded products and high-quality in-house developments as well as professional assembly and sports-scientific advice before and after purchase. With a manufacturer-independent omnichannel business model, Fitshop has established itself in Central Europe and describes itself in the report as a clear market leader. In fiscal year 2024 Fitshop GmbH generated revenue of 97.432 T€; more than 85% of revenue is generated from private customers.
Der Handel mit Sportartikeln, Fitnessgeräten, Freizeitbekleidung u. ä. Waren aller Art, insbesondere durch den Vertrieb im Internet, über stationäre Geschäfte und Außendienstler sowie alle sonstigen damit im Zusammenhang stehenden Tätigkeiten.
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Source: German Commercial Register (Handelsregister) Flensburg Local Court, HRB 1000 (as of 20 October 2026)
Source: German Commercial Register (Handelsregister) Flensburg Local Court, HRB 1000 (as of 20 October 2026)
Source: German Commercial Register (Handelsregister) Flensburg Local Court, HRB 1000 (as of 20 October 2026)
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Source: German Commercial Register (Handelsregister) Flensburg Local Court, HRB 1000 (as of 20 October 2026)
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