NICI GmbH, based in Altenkunstadt, is a leading company in the field of plush animals, plush toys, and gift items. The company designs and develops its products at its headquarters and distributes them worldwide through its own sales staff, contract dealers, and its own online shop. An essential part of the business model is the licensing business, where NICI operates in close cooperation with licensing agencies. In addition to the parent company, the NICI Group includes subsidiaries in China and Spain that perform logistical and sales functions.
Das Design, die Herstellung und der Vertrieb von Geschenkartikeln, Accessoires und Stofftieren.
Converted using the official Destatis and Eurostat correspondence tables; ISIC Rev. 4 is the United Nations' international industry classification.
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Source: German Commercial Register (Handelsregister) Coburg Local Court, HRB 4220 (as of 31 October 2026)
| Name | Type | City |
|---|---|---|
| Xun Huang | Geschäftsführer(in) | Qingdao |
| Thomas Pfau | Geschäftsführer(in) | Mannheim |
Source: German Commercial Register (Handelsregister) Coburg Local Court, HRB 4220 (as of 31 October 2026)
| Year | Revenue | Profit | Balance | Employees |
|---|---|---|---|---|
| 2024 | €29,621,301 | €1,732,087 | €16,871,866 | — |
| 2023 | €30,039,057 | €1,885,001 | €15,309,853 | — |
| 2022 | €26,422,497 | -€40,045 | €15,398,738 | — |
| 2021 | €22,566,600 | €762,212 | €14,857,825 | — |
| 2020 | €22,824,296 | -€239,602 | €14,778,232 | — |
| 2019 | €26,476,355 | -€689,396 | €17,957,130 | — |
| 2018 | €32,319,468 | €282,668 | €19,397,176 | — |
| 2017 | €37,131,381 | €714,765 | €20,480,531 | — |
| 2016 | €41,538,643 | -€2,394,885 | €24,941,846 | — |
| 2015 | €44,141,125 | -€3,264,891 | €28,382,119 | — |
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Source: German Commercial Register (Handelsregister) Coburg Local Court, HRB 4220 (as of 31 October 2026)
| Cost type | Amount | Share |
|---|---|---|
| Personnel Costs | €5,742,751 | 27.9% |
| Material Costs | €13,888,780 | 67.5% |
| Depreciation | €583,288 | 2.8% |
| Interest & Similar | €373,407 | 1.8% |
