The company's business purpose is wholesale and retail trade in clothing, shoes and accessories as well as the distribution of hygiene and cosmetic products including perfume and eau de toilette. As a specialist mail-order vendor, Defshop GmbH operates the online shop under the domain www.def-shop.com and, according to management, primarily targets a mostly male customer group aged 15 to 45. The company describes itself as one of the leading B2C providers for street and urban wear in Europe and operates as a multichannel business mainly in the DACH market. Management uses non-financial KPIs such as approximately 90,700 daily page views, an 86% share of mobile visits and an average bounce rate of 28% for steering.
Gegenstand des Unternehmens ist Groß- und Einzelhandel mit Bekleidung, Schuhen und Accessoires; ferner der Vertrieb von Hygiene- und Kosmetikartikel, sowie Parfüm und Eau de Toilette.
Converted using the official Destatis and Eurostat correspondence tables; ISIC Rev. 4 is the United Nations' international industry classification.
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Source: German Commercial Register (Handelsregister) Berlin (Charlottenburg) Local Court, HRB 164900 (as of 29 August 2026)
| Date | Event Type | Event |
|---|---|---|
| 07.09.2023 | Gesellschaftsvertrag amended | Gesellschaftsvertrag |
| 24.09.2021 | Business Address Change | Franklinstraße 12a-13, 10587 Berlin |
| 20.04.2020 | Business Purpose Update | Gegenstand des Unternehmens ist Groß- und Einzelhandel mit Bekleidung, Schuhen und Accessoires; ferner der Vertrieb von Hygiene- und Kosmetikartikel, sowie Parfüm und Eau de Toilette. |
| Date | Type | Change | Total Capital |
|---|---|---|---|
| 11.02.2015 | Share Capital Set | — | 375.000 € |
Source: German Commercial Register (Handelsregister) Berlin (Charlottenburg) Local Court, HRB 164900 (as of 29 August 2026)
| Year | Revenue | Profit | Balance | Employees |
|---|---|---|---|---|
| 2024 | €63,021,319 | €0 | €52,244,349 | — |
| 2023 | €55,937,560 | €0 | €46,002,264 | — |
| 2022 | €45,869,087 | €58,715 | €34,701,195 | — |
| 2021 | €61,093,483 | €0 | €45,703,135 | — |
| 2018 | €72,157,279 | €4,780,030 | €28,128,268 | — |
| 2017 | €61,875,645 | €4,782,887 | €25,078,994 | — |
| 2016 | Rohergebnis€26.3M2 | €4,449,558 | €17,533,016 | — |
| 2015 | Rohergebnis€23.5M2 | €2,594,525 | €12,380,179 | — |
| 2014 | Rohergebnis€11.1M2 | €1,490,229 | €9,721,060 | — |
2 Rohergebnis nach § 276 HGB: Umsatzerlöse abzüglich Materialaufwand bzw. Herstellungskosten. Kleine und mittelgroße Kapitalgesellschaften dürfen diese Posten zusammenfassen; die Umsatzerlöse selbst sind dann nicht veröffentlicht und liegen über dem Rohergebnis.
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Source: German Commercial Register (Handelsregister) Berlin (Charlottenburg) Local Court, HRB 164900 (as of 29 August 2026)
| Cost type | Amount | Share |
|---|---|---|
| Personnel Costs | €5,659,004 | 10.7% |
| Material Costs | €44,957,469 | 85.3% |
| Depreciation | €1,855,466 | 3.5% |
| Interest & Similar | €247,516 | 0.5% |
