Circle Products GmbH (Coffee Circle) was founded in 2010 and follows a direct-to-consumer business model: green coffee is purchased in various countries, roasted in Berlin and sold directly to private and corporate customers via its own webshop. The company also sells coffee machines, brewers, coffee grinders and other accessories and has operated its own cafés in Berlin since 2019, with two additional cafés opened in 2021. In 2022 the company generated approximately EUR 270,000 in donations for the non-profit Circle e.V., which are invested in projects in Ethiopia, the DRC, Kenya and Colombia. For corporate management the company cites revenue, gross profit and EBITDA as key metrics and identifies the company webshop as its main sales channel.
Der Verkauf von Kaffee und Kaffeezubehör sowie der Betrieb von Cafés und die Organisation von Veranstaltungen.
Converted using the official Destatis and Eurostat correspondence tables; ISIC Rev. 4 is the United Nations' international industry classification.
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Source: German Commercial Register (Handelsregister) Berlin (Charlottenburg) Local Court, HRB 128185 (as of 31 October 2026)
| Name | Type | City |
|---|---|---|
| Martin Elwert | Geschäftsführer(in) | Berlin |
| Christoph Müller | Geschäftsführer(in) | Berlin |
Source: German Commercial Register (Handelsregister) Berlin (Charlottenburg) Local Court, HRB 128185 (as of 31 October 2026)
| Year | Revenue | Profit | Balance | Employees |
|---|---|---|---|---|
| 2022 | €13,530,722 | -€1,702,040 | €4,579,228 | — |
| 2021 | €16,189,336 | -€131,561 | €4,235,414 | — |
| 2020 | €15,335,565 | €552,750 | €4,050,022 | — |
| 2019 | Rohergebnis€6M2 | -€1,269,851 | €3,962,084 | — |
| 2018 | — | -€432,841 | €2,880,303 | — |
| 2017 | — | -€204,025 | €2,683,754 | — |
| 2016 | — | -€27,524 | €1,572,943 | — |
| 2015 | — | -€302,013 | €941,425 | — |
| 2014 | — | -€1,093,045 | €1,357,341 | — |
| 2013 | — | -€741,981 | €930,093 | — |
2 Rohergebnis nach § 276 HGB: Umsatzerlöse abzüglich Materialaufwand bzw. Herstellungskosten. Kleine und mittelgroße Kapitalgesellschaften dürfen diese Posten zusammenfassen; die Umsatzerlöse selbst sind dann nicht veröffentlicht und liegen über dem Rohergebnis.
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Source: German Commercial Register (Handelsregister) Berlin (Charlottenburg) Local Court, HRB 128185 (as of 31 October 2026)
| Cost type | Amount | Share |
|---|---|---|
| Personnel Costs | €4,095,396 | 84.9% |
| Depreciation | €617,143 | 12.8% |
| Interest & Similar | €110,764 | 2.3% |
