Arnulf Betzold GmbH

Arnulf Betzold GmbH, based in Ellwangen, produces and sells teaching materials, learning aids, educational media, toys, school and operational equipment, and kindergarten supplies. The company operates its own furniture production and supplies customers as a school universal mail-order supplier in the school and kindergarten segments, international trade customers, and private customers. In the reporting year Betzold intensified its own developments and private labels as well as digitalization; the expansion of the assortment toward digital solutions contributed materially to the increase in sales according to the management report. In the management report the company describes itself as one of the market leaders in the German school universal mail-order segment. Arnulf Betzold GmbH is a family business.