HAKA Kunz GmbH is a mid-sized company based in Waldenbuch specializing in the development, manufacture and sale of neutral soap, cleaning and household care products, detergents, laundry care items and body care and cosmetics. The business also includes specialty cleaners for industry, hospitals and care homes. The company is undergoing a structural shift from classic direct sales to an omnichannel model and operates three business units (direct sales, eCommerce, B2B). The direct sales channel has over 4,000 active distributors and around 350,000 served consumers, while the eCommerce unit runs its own webshop and listings on more than ten marketplaces and the B2B unit sells into Austria, France, Italy and Luxembourg.
Herstellung und der Vertrieb von Artikeln der Haushalts-, Wäsche-, Körper- und Gesundheitspflege sowie von Spezialreinigern für Industrie, Krankenhäuser, Heime und dergleichen.
Converted using the official Destatis and Eurostat correspondence tables; ISIC Rev. 4 is the United Nations' international industry classification.
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Source: German Commercial Register (Handelsregister) Stuttgart Local Court, HRB 242687 (as of 2 November 2026)
| Name | Type | City |
|---|---|---|
| Marc Tümmers | Geschäftsführer(in) | Hamburg |
Source: German Commercial Register (Handelsregister) Stuttgart Local Court, HRB 242687 (as of 2 November 2026)
| Year | Revenue | Profit | Balance | Employees |
|---|---|---|---|---|
| 2024 | Rohergebnis€21.7M2 | €74,396 | €12,743,786 | — |
| 2023 | Rohergebnis€21.6M2 | -€3,181,017 | €15,188,536 | — |
| 2022 | Rohergebnis€24M2 | -€2,472,162 | €19,134,873 | — |
| 2021 | Rohergebnis€23.3M2 | -€2,715,784 | €20,782,367 | — |
| 2020 | Rohergebnis€25.2M2 | -€908,652 | €22,389,841 | — |
| 2019 | — | -€4,120,653 | €22,825,374 | — |
| 2018 | Rohergebnis€24.3M2 | -€1,931,199 | €25,178,582 | — |
| 2017 | Rohergebnis€34.7M2 | -€3,294,497 | €26,732,849 | — |
| 2016 | Rohergebnis€24.1M2 | €525,152 | €41,791,204 | — |
| 2015 | Rohergebnis€24.6M2 | -€1,677,048 | €40,086,630 | — |
1 Small companies are not required to publish a profit-and-loss statement (§ 326 (1) HGB). The figure shown is the statutory ceiling under § 267 HGB where the balance-sheet total makes it binding — a company may exceed at most one of the three size criteria.
2 Rohergebnis nach § 276 HGB: Umsatzerlöse abzüglich Materialaufwand bzw. Herstellungskosten. Kleine und mittelgroße Kapitalgesellschaften dürfen diese Posten zusammenfassen; die Umsatzerlöse selbst sind dann nicht veröffentlicht und liegen über dem Rohergebnis.
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Source: German Commercial Register (Handelsregister) Stuttgart Local Court, HRB 242687 (as of 2 November 2026)
| Cost type | Amount | Share |
|---|---|---|
| Personnel Costs | €7,164,385 | 88.1% |
| Depreciation | €699,163 | 8.6% |
| Interest & Similar | €272,403 | 3.3% |
