Flora Frey GmbH, headquartered in Quedlinburg, manufactures and sells garden products for hobby gardeners in Germany and neighboring European countries. Its main activities are the design and marketing of vegetable, herb and flower seeds (portion seed packets), flower bulbs and lawn seed. Distribution channels include garden centers, DIY/home improvement stores with garden centers, food retail, drugstores and department stores; the company also designs and sells private-label products. The product assortment is organized by brands (premium brand for garden centers: SPERLI; core brand: Flora Frey; mid-price segment: Freya; entry-level: Grüne Fee).
Herstellung und Vertrieb von Artikeln des Garten- und Freizeitbedarfs.
Converted using the official Destatis and Eurostat correspondence tables; ISIC Rev. 4 is the United Nations' international industry classification.
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Source: German Commercial Register (Handelsregister) Stendal Local Court, HRB 9806 (as of 4 November 2026)
| Name | Type | City |
|---|---|---|
| Klaus Ackermann | Geschäftsführer(in) | München |
Source: German Commercial Register (Handelsregister) Stendal Local Court, HRB 9806 (as of 4 November 2026)
| Date | Event Type | Event |
|---|---|---|
| 18.11.2009 | Gesellschaftsvertrag amended | Gesellschaftsvertrag |
| 22.10.2009 | Company Name Registered | FLORA Frey GmbH |
| 22.10.2009 | Registered Seat | Quedlinburg |
| Date | Type | Change | Total Capital |
|---|---|---|---|
| 22.10.2009 | Share Capital Set | — | 11.601.000 € |
Source: German Commercial Register (Handelsregister) Stendal Local Court, HRB 9806 (as of 4 November 2026)
| Year | Revenue | Profit | Balance | Employees |
|---|---|---|---|---|
| 2010 | €9,324,573 | -€149,811 | €7,352,807 | — |
| 2009 | €2,863,000 | -€674,000 | €13,362,000 | — |
| 2008 | — | — | €21,731,000 | — |
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Source: German Commercial Register (Handelsregister) Stendal Local Court, HRB 9806 (as of 4 November 2026)
| Cost type | Amount | Share |
|---|---|---|
| Personnel Costs | €1,170,429 | 17.9% |
| Material Costs | €4,522,018 | 69.3% |
| Depreciation | €374,332 | 5.7% |
| Interest & Similar | €460,255 | 7.1% |
