MW OFFICE Gesellschaft für Marketing und Werbung mbH

MW OFFICE Gesellschaft fuer Marketing und Werbung mbH, based in Munich, is an advertising and communications agency specialized in the pharmaceutical industry that has planned, purchased and executed advertising and public relations in trade journals, television, online, consumer magazines and out-of-home media since its founding in 1971. The company is a subsidiary of Dentsu Aegis Network Central Europe GmbH and conducts media buying in its own name and on its own account; its revenues are reported almost exclusively as commissions and fees. Its service offering includes classic media services, public relations, production of special publications, reprints and placements in physician software as well as point-of-sale solutions for pharmacies. MWO reports a B2B share of 76% and describes itself as one of the most important providers of communication concepts in the German market.