Blue Incite GmbH provides services in the context of data‑driven marketing as well as sales support, consulting and application management for marketing platforms and touchpoint solutions. Services are provided both to companies within the Allianz group and to the external market. In the 2024 financial year the services generated revenues of €4,894,904 and a net profit (Jahresüberschuss) of €201,495. The share capital amounts to €25,000, the company is 52% held by Allianz Kunde und Markt GmbH and 48% by affinis AG, and belongs to the Allianz group under the management of Allianz SE. Total assets amounted to €717,579 as of 31 December 2024, the average workforce during the year was eight employees, and receivables from affiliated companies amounted to €651,972.
Erbringung von Serviceleistungen im Kontext von datengetriebenem Marketing (Data Services & Data Operations, Sales Support, Consulting, Application Management für Marketing Plattformen und Touchpoint-Lösungen) für Vertriebs- und Serviceeinheiten. Die Leistungen werden für Unternehmen der Allianz-Gruppe sowie am externen Markt erbracht.
Converted using the official Destatis and Eurostat correspondence tables; ISIC Rev. 4 is the United Nations' international industry classification.
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Source: German Commercial Register (Handelsregister) München Local Court, HRB 279875 (as of 4 November 2026)
| Name | Type | City |
|---|---|---|
| Jürgen Merkel | Geschäftsführer(in) | München |
| Lars Schneider | Geschäftsführer(in) | München |
Source: German Commercial Register (Handelsregister) München Local Court, HRB 279875 (as of 4 November 2026)
| Year | Revenue | Profit | Balance | Employees |
|---|---|---|---|---|
| 2025 | €5,706,410 | €333,873 | €758,280 | 14 |
| 2024 | €4,894,904 | €201,495 | €717,579 | 8 |
| 2023 | €3,331,035 | €229,331 | €476,591 | 3 |
| 2022 | €0 | €0 | €12,500 | — |
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Source: German Commercial Register (Handelsregister) München Local Court, HRB 279875 (as of 4 November 2026)
Emerging Markets Communications Deutschland GmbH
Raisting · Betrieb von Datenverarbeitungseinrichtungen für Dritte
St. Georg IT Gesellschaft mbH
Leipzig · Betrieb von Datenverarbeitungseinrichtungen für Dritte
elementmedia GmbH
Schwerte · Betrieb von Datenverarbeitungseinrichtungen für Dritte
| Cost type | Amount | Share |
|---|---|---|
| Personnel Costs | €1,235,659 | 23.4% |
| Material Costs | €4,033,427 | 76.4% |
| Depreciation | €5,056 | 0.1% |
| Interest & Similar | €6,638 | 0.1% |
