Design Hotels GmbH, headquartered in Munich, is a subsidiary of the Marriott Group and manages a portfolio of 292 individually operated boutique and lifestyle hotels across approximately 53 countries. The business model rests on three pillars: license and membership fees, transaction fees from booking channels, and marketing and consulting services. The company acts as a link between hoteliers and end customers, with integration into the Marriott Bonvoy loyalty program playing a central role. The company positions itself as a pioneer in the niche of individually designed hotels and relies on a brand strategy that emphasizes design, architecture, and authenticity.
Der Bereich Hotellerie, Tourismus und Marketing, einschließlich des Hotelverhiebsmanagements über eigene Buchungsplattformen und Plattformen von Drittanbietem sowie Technologien in Zusammenhang mit diesen Bereichen; darüber hinaus die Beteiligung an Untemehmen, die in diesen Bereichen tätig sind, und die Ausübung von Konzernführungsfunktionen.
Converted using the official Destatis and Eurostat correspondence tables; ISIC Rev. 4 is the United Nations' international industry classification.
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Source: German Commercial Register (Handelsregister) München Local Court, HRB 263781 (as of 3 November 2026)
| Name | Type | City |
|---|---|---|
| Michel Miserez | Geschäftsführer(in) | Kronberg |
| Stijn Oyen | Geschäftsführer(in) | Mallorca |
Source: German Commercial Register (Handelsregister) München Local Court, HRB 263781 (as of 3 November 2026)
| Year | Revenue | Profit | Balance | Employees |
|---|---|---|---|---|
| 2024 | €34,503,000 | €3,165,000 | €34,438,000 | — |
| 2023 | €27,853,000 | €3,743,000 | €27,790,000 | — |
| 2022 | €24,136,000 | €2,290,000 | €23,593,000 | — |
| 2021 | €14,400,000 | €1,039,000 | €16,791,000 | — |
| 2019 | €11,024,000 | €2,325,000 | €16,483,000 | — |
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Source: German Commercial Register (Handelsregister) München Local Court, HRB 263781 (as of 3 November 2026)
| Cost type | Amount | Share |
|---|---|---|
| Personnel Costs | €7,214 | 6.0% |
| Depreciation | €114,000 | 94.0% |
