adscale is a reach-focused marketer for Germany and part of the Stroeer SE group. The company operates a supply-side platform (SSP) and provides advertisers and website owners a marketplace for digital ad spaces in the formats display, video and mobile. Through cooperations with AGOF marketers, media agencies and third-party providers the portfolio reaches 73.7% of German internet users or 41.0 million unique visitors. adscale uses optimization technologies such as programmatic buying, targeting and a data management platform to improve publishers' yield management.
Beratung, Vermarktung und Realisierung von in- und ausländischen Internet- und Technologieprojekten und deren Webseiten.
Converted using the official Destatis and Eurostat correspondence tables; ISIC Rev. 4 is the United Nations' international industry classification.
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Source: German Commercial Register (Handelsregister) München Local Court, HRB 166609 (as of 31 October 2026)
| Name | Type | City |
|---|---|---|
| Abdelkader Barjiji | Geschäftsführer(in) | Hamburg |
| Stephan Kern | Geschäftsführer(in) | Sessenhausen |
| Markus Letzner | Geschäftsführer(in) | München |
Source: German Commercial Register (Handelsregister) München Local Court, HRB 166609 (as of 31 October 2026)
| Date | Event Type | Event |
|---|---|---|
| 05.06.2019 | Business Address Change | St.-Martin-Straße 106, 81669 München |
| 11.12.2017 | Business Address Change | St.-Martin-Straße 106, 81541 München |
| 02.08.2016 | Company Name Change | Ströer SSP GmbH |
| Date | Type | Change | Total Capital |
|---|---|---|---|
| 11.06.2010 | Capital Increase | +38.255 € | 433.555 € |
| 08.05.2009 | Capital Increase | +40.700 € | 395.300 € |
| 23.02.2009 | Capital Increase | +40.700 € | 354.600 € |
Source: German Commercial Register (Handelsregister) München Local Court, HRB 166609 (as of 31 October 2026)
| Year | Revenue | Profit | Balance | Employees |
|---|---|---|---|---|
| 2015 | €20,744,890 | -€62,400 | €20,248,643 | — |
| 2014 | €22,205,831 | €1,254,845 | €17,652,720 | — |
| 2013 | €22,207,523 | €387,077 | €15,247,941 | — |
| 2012 | €21,804,681 | -€33,162 | €12,942,352 | — |
| 2011 | €22,545,867 | €1,786,313 | €12,417,129 | — |
| 2010 | €17,525,380 | €1,878,070 | €10,406,726 | — |
| 2009 | — | -€92,008 | €3,716,356 | — |
| 2008 | — | -€1,878,491 | €1,904,367 | — |
| 2007 | — | -€1,003,719 | €765,960 | — |
| 2006 | — | -€2,500 | €25,000 | — |
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Source: German Commercial Register (Handelsregister) München Local Court, HRB 166609 (as of 31 October 2026)
| Cost type | Amount | Share |
|---|---|---|
| Personnel Costs | €2,347,076 | 9.1% |
| Material Costs | €21,767,634 | 84.8% |
| Depreciation | €1,567,816 | 6.1% |
| Interest & Similar | €99 | 0.0% |
