business@school is an educational initiative launched in 1998 by the international consulting firm Boston Consulting Group (BCG). The program delivers practical economic and entrepreneurial knowledge along with key professional skills to high school students over the course of one academic year. Each year, approximately 450 volunteer coaches from more than 20 partner companies support the curriculum to ensure real-world relevance. The initiative features the annual b@s videochallenge and pitch events where students aged 14 to 20 present their business concepts. Operating across Germany, Austria, Italy, the United Kingdom, Albania, and Switzerland, the project reaches roughly 1,000 participants at around 70 schools annually. Since its inception, approximately 30,000 students have completed the program. The Boston Consulting Group GmbH is a family business.
Beratung von Unternehmen und Unternehmensleitungen sowie Beteiligung an Unternehmen.
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Source: German Commercial Register (Handelsregister) München Local Court, HRB 132429 (as of 28 August 2026)
Source: German Commercial Register (Handelsregister) München Local Court, HRB 132429 (as of 28 August 2026)
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Source: German Commercial Register (Handelsregister) München Local Court, HRB 132429 (as of 28 August 2026)
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