The business purpose of Aston Martin Lagonda of Europe GmbH is the development, testing, sale and rental of motor vehicles as well as the operation of a test- and demonstration-drive center, the holding of events and the provision of motorsport services. The company is remunerated under a service agreement with its parent Aston Martin Lagonda Limited by cost reimbursement plus a 4% mark-up, making it dependent on the parent's budget guidelines. In fiscal year 2023 remuneration increased by EUR 4,317k (21%) to EUR 25,001k, driven by vehicle development, sales activities and marketing. Headcount and personnel costs rose materially (personnel expense +EUR 3,239k), prompting the relocation of a site from Remshalden to Bietigheim-Bissingen to expand development and testing capacity.
Gegenstand des Unternehmens ist die Entwicklung, das Testen, der Vertrieb und die Vermietung von Kraftfahrzeugen sowie alle damit zusammenhängenden Dienstleistungen, der Betrieb eines Zentrums für Test- und Probefahrten, die Durchführung von Veranstaltungen und die Erbringung von Dienstleistungen im Bereich des Motorsports.
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Source: German Commercial Register (Handelsregister) Koblenz Local Court, HRB 21427 (as of 19 October 2026)
Source: German Commercial Register (Handelsregister) Koblenz Local Court, HRB 21427 (as of 19 October 2026)
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Source: German Commercial Register (Handelsregister) Koblenz Local Court, HRB 21427 (as of 19 October 2026)