Havas Life Bird & Schulte GmbH is a full-service advertising agency based in Freiburg, specialized in pharmaceutical clients and advertising for prescription drugs (RX) as well as HealthCare Professionals (doctors and pharmacists). Its services include targeted pharmaceutical advertising such as sales force events, congresses, flyers, package inserts and trade fairs, as well as strategic brand management and offerings in digital and dialogue marketing. The company is a 100% subsidiary of HAVAS Holding Deutschland GmbH and part of the international Havas network, including the Havas-Health&You alliance. Alongside London, HLBS functions as a second international hub for HH&Y in Europe and generated over 98% of its 2023 revenues locally.
Der Betrieb einer Werbe- und Kommunikationsagentur sowie die Durchführung von Marketingmaßnahmen.
Converted using the official Destatis and Eurostat correspondence tables; ISIC Rev. 4 is the United Nations' international industry classification.
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Source: German Commercial Register (Handelsregister) Freiburg Local Court, HRB 702348 (as of 20 August 2026)
| Name | Type | City |
|---|---|---|
| Sabine Baur | Geschäftsführer(in) | Freiburg im Breisgau |
| Georg Maier | Geschäftsführer(in) | Freiburg im Breisgau |
Source: German Commercial Register (Handelsregister) Freiburg Local Court, HRB 702348 (as of 20 August 2026)
| Year | Revenue | Profit | Balance | Employees |
|---|---|---|---|---|
| 2023 | Rohergebnis€10M2 | €4,912,744 | €11,165,008 | — |
| 2022 | Rohergebnis€9.5M2 | €4,391,620 | €6,797,444 | — |
| 2021 | Rohergebnis€9.6M2 | €3,319,493 | €7,972,417 | — |
| 2020 | small company1 | €2,632,095 | €5,625,372 | — |
| 2019 | small company1 | €2,800,245 | €4,761,662 | — |
| 2018 | small company1 | €1,676,453 | €3,840,491 | — |
| 2017 | small company1 | €2,896,791 | €5,014,831 | — |
| 2016 | small company1 | €1,730,466 | €3,759,247 | — |
| 2015 | small company1 | €0 | €2,430,289 | — |
| 2014 | small company1 | €799,334 | €1,529,180 | — |
1 Small companies are not required to publish a profit-and-loss statement (§ 326 (1) HGB). The figure shown is the statutory ceiling under § 267 HGB where the balance-sheet total makes it binding — a company may exceed at most one of the three size criteria.
2 Rohergebnis nach § 276 HGB: Umsatzerlöse abzüglich Materialaufwand bzw. Herstellungskosten. Kleine und mittelgroße Kapitalgesellschaften dürfen diese Posten zusammenfassen; die Umsatzerlöse selbst sind dann nicht veröffentlicht und liegen über dem Rohergebnis.
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Source: German Commercial Register (Handelsregister) Freiburg Local Court, HRB 702348 (as of 20 August 2026)
| Cost type | Amount | Share |
|---|---|---|
| Personnel Costs | €4,914,840 | 98.2% |
| Depreciation | €91,934 | 1.8% |
