AGF Videoforschung GmbH, headquartered in Frankfurt am Main, conducts research projects to measure the usage of programming and advertising in moving-image offerings, including standardization, collection, evaluation and marketing of the resulting data. The company has measured TV reach since 1988 and expanded the measurement since the 2010s into a cross-platform moving-image measurement that is recognized as a standard in the German media and advertising market. Customers include broadcasters, advertising agencies, advertisers, collecting societies and authorities; the data are provided to licensees and cooperation partners against remuneration in various tools. AGF operates panels, technology and a methodological research apparatus and is deliberately extending this infrastructure to digital offerings (e.g. streaming and non-video content).
die Durchführung von Forschungsvorhaben zur Nutzungsmessung von Programm und Werbung in Bewegtbildangeboten, einschließlich der Standardisierung, Erhebung, Auswertung und Vermarktung der dadurch gewonnenen Daten. Bei der Anlage der Forschungsvorhaben sind die Interessen sowohl der Veranstalter von Fernsehprogrammen/ Bewegtbildangeboten bzw. Werbeplatzanbietern als auch der Werbekunden und der Mediaagenturen angemessen und ausgewogen zu berücksichtigen.
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Source: German Commercial Register (Handelsregister) Frankfurt am Main Local Court, HRB 107682 (as of 30 September 2026)
Source: German Commercial Register (Handelsregister) Frankfurt am Main Local Court, HRB 107682 (as of 30 September 2026)
Source: German Commercial Register (Handelsregister) Frankfurt am Main Local Court, HRB 107682 (as of 30 September 2026)
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Source: German Commercial Register (Handelsregister) Frankfurt am Main Local Court, HRB 107682 (as of 30 September 2026)
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