Social Lab GmbH provides advertising brokerage, advertising consulting, planning and design of advertising and marketing measures as well as direct marketing and the development and implementation of direct advertising measures (company object). In the 2023 financial year the company generated sales revenue of EUR 3,840,410.94 and other operating income of EUR 44,602.85. The company employed on average 20 full-time employees and is a small corporation with the sole shareholder Ogilvy Groep (Nederland) B.V. As of 31 December 2023 equity amounted to EUR 1,524,088.89, the net profit to EUR 499,425.71, and the managing director is Helmut Hechler.
Die Werbevermittlung, Werbeberatung, Planung und Gestaltung von Werbe- und Marketingmaßnahmen aller Art, die Beratung über Direktmarketing und verwandte Gebiete (Response-Marketing) sowie Entwicklung und Durchführung von Direkt-Werbemaßnahmen und die Mitwirkung in jeder Form bei solchen Maßnahmen sowie Vornahme aller mit Werbung zusammenhängenden Geschäfte.
Converted using the official Destatis and Eurostat correspondence tables; ISIC Rev. 4 is the United Nations' international industry classification.
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Source: German Commercial Register (Handelsregister) Berlin (Charlottenburg) Local Court, HRB 205620 (as of 1 November 2026)
| Name | Type | City |
|---|---|---|
| Karin Helfer | Geschäftsführer(in) | Berlin |
| Chris Jungjohann | Geschäftsführer(in) | Berlin |
| Alessa Thönnessen | Geschäftsführer(in) | Düsseldorf |
Source: German Commercial Register (Handelsregister) Berlin (Charlottenburg) Local Court, HRB 205620 (as of 1 November 2026)
| Date | Event Type | Event |
|---|---|---|
| 05.04.2019 | Company Name Registered | Social Lab GmbH |
| 05.04.2019 | Registered Seat | Berlin |
| 05.04.2019 | Business Address Registered | Rosenthaler Straße 51, 10178 Berlin |
| Date | Type | Change | Total Capital |
|---|---|---|---|
| 05.04.2019 | Share Capital Set | — | 25.000 € |
Source: German Commercial Register (Handelsregister) Berlin (Charlottenburg) Local Court, HRB 205620 (as of 1 November 2026)
| Year | Revenue | Profit | Balance | Employees |
|---|---|---|---|---|
| 2024 | €4,173,870 | €570,970 | €3,126,707 | — |
| 2023 | €3,840,411 | €499,426 | €2,363,094 | — |
| 2022 | €3,327,234 | €510,998 | €1,994,325 | — |
| 2021 | small company1 | €186,756 | €1,133,028 | 13 |
| 2020 | small company1 | €288,010 | €883,813 | — |
| 2019 | — | — | €407,869 | — |
1 Small companies are not required to publish a profit-and-loss statement (§ 326 (1) HGB). The figure shown is the statutory ceiling under § 267 HGB where the balance-sheet total makes it binding — a company may exceed at most one of the three size criteria.
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Source: German Commercial Register (Handelsregister) Berlin (Charlottenburg) Local Court, HRB 205620 (as of 1 November 2026)
| Cost type | Amount | Share |
|---|---|---|
| Personnel Costs | €1,250,193 | 100.0% |
