Soft Baked Apps GmbH was founded in 2015 in Berlin and, together with sister companies in the JustPlay group, develops and publishes software (mobile games) for mobile devices. The JustPlay group's business model is based exclusively on revenues from advertising placements via a JustPlay loyalty platform; there are no revenues from app subscriptions, in-app purchases or gambling. In the 2022 financial year the company generated revenues of T€ 8,542 (2021: T€ 12,518) and employed an average of three employees. The balance sheet total at 31.12.2022 was EUR 14,278,298.40; the company reports an equity ratio of nearly 70% and had bank balances of EUR 4,444,036.61.
Die Entwicklung von Handy-Applikationen und die erlaubnisfreie Beratung von Unternehmen
Converted using the official Destatis and Eurostat correspondence tables; ISIC Rev. 4 is the United Nations' international industry classification.
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Source: German Commercial Register (Handelsregister) Berlin (Charlottenburg) Local Court, HRB 167909 (as of 31 October 2026)
| Name | Type | City |
|---|---|---|
| Carl Livie | Geschäftsführer(in) | Berlin |
| Gil Mincberg | Geschäftsführer(in) | Berlin |
Source: German Commercial Register (Handelsregister) Berlin (Charlottenburg) Local Court, HRB 167909 (as of 31 October 2026)
| Year | Revenue | Profit | Balance | Employees |
|---|---|---|---|---|
| 2022 | Rohergebnis€5.5M2 | €589,313 | €14,278,298 | — |
| 2021 | Rohergebnis€9.1M2 | €5,485,331 | €20,847,135 | — |
| 2020 | Rohergebnis€11.2M2 | €3,428,311 | €10,846,684 | — |
| 2019 | ≤ €12M1 | — | €6,571,680 | — |
| 2018 | small company1 | — | €564,721 | — |
| 2017 | — | — | €131,884 | — |
1 Small companies are not required to publish a profit-and-loss statement (§ 326 (1) HGB). The figure shown is the statutory ceiling under § 267 HGB where the balance-sheet total makes it binding — a company may exceed at most one of the three size criteria.
2 Rohergebnis nach § 276 HGB: Umsatzerlöse abzüglich Materialaufwand bzw. Herstellungskosten. Kleine und mittelgroße Kapitalgesellschaften dürfen diese Posten zusammenfassen; die Umsatzerlöse selbst sind dann nicht veröffentlicht und liegen über dem Rohergebnis.
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Source: German Commercial Register (Handelsregister) Berlin (Charlottenburg) Local Court, HRB 167909 (as of 31 October 2026)
| Cost type | Amount | Share |
|---|---|---|
| Personnel Costs | €1,105,177 | 98.5% |
| Depreciation | €11,114 | 1.0% |
| Interest & Similar | €6,125 | 0.5% |
