AVS Holding is an executive holding company based in Bayreuth whose purpose is managing shareholdings and providing commercial services for affiliated companies. The operating group companies operate in the customer loyalty and voucher systems market; AVS develops and operates individualized digital billing, loyalty and voucher systems focused on trade, tourism and publishers and has competencies in multi‑partner systems and clearing processes. In May 2024 100% of the shares in ThePeople.de GmbH were acquired; ThePeople operates GiftCard online shops as SaaS, is ISO‑27001 certified and currently employs five people. In fiscal year 2024 the group generated revenue of 21,756 T€; at the balance sheet date 171 employees and seven trainees were employed.
Gegenstand des Unternehmens sind die Aufgaben einer geschäftsleitenden Holdinggesellschaft, insbesondere die Verwaltung der von der Gesellschaft gehaltenen Anteilsrechte an anderen Gesellschaften sowie die Erbringung von kaufmännischen Dienstleistungen für verbundene Unternehmen.
Converted using the official Destatis and Eurostat correspondence tables; ISIC Rev. 4 is the United Nations' international industry classification.
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Source: German Commercial Register (Handelsregister) Bayreuth Local Court, HRB 184 (as of 31 October 2026)
| Name | Type | City |
|---|---|---|
| Rainer Saalfrank | Geschäftsführer(in) | Bayreuth |
| Martin Steinlein | Geschäftsführer(in) | Bayreuth |
| Company | Location |
|---|---|
| Bayreuth |
Source: German Commercial Register (Handelsregister) Bayreuth Local Court, HRB 184 (as of 31 October 2026)
| Date | Event Type | Event |
|---|---|---|
| 30.03.2021 | Company Name Change | AVS Holding Abrechnungs- und Verwaltungs-Systeme GmbH |
| 30.05.2016 | Business Address Change | Josephsplatz 8, 95444 Bayreuth |
| 27.02.2013 | Gesellschaftsvertrag amended | Gesellschaftsvertrag |
| Date | Type | Change | Total Capital |
|---|---|---|---|
| 23.11.2004 | Capital Increase | +3.000.000 € | 5.000.000 € |
| 17.10.2003 | Share Capital Set | — | 2.000.000 DM |
Source: German Commercial Register (Handelsregister) Bayreuth Local Court, HRB 184 (as of 31 October 2026)
| Year | Revenue | Profit | Balance | Employees |
|---|---|---|---|---|
| 2024 | €21,756,277 | -€131,461 | €13,573,485 | — |
| 2023 | €22,620,514 | €1,742,517 | €14,237,329 | — |
| 2022 | €19,301,764 | -€889,052 | €12,779,676 | — |
| 2021 | €20,523,476 | -€328,005 | €13,553,616 | — |
| 2020 | €20,852,104 | -€87,925 | €13,998,746 | — |
| 2019 | €21,754,122 | €560,609 | €15,246,942 | — |
| 2018 | €20,934,591 | -€220,589 | €15,194,827 | — |
| 2017 | €23,071,394 | €589,044 | €15,979,535 | — |
| 2016 | €22,087,731 | €231,897 | €16,681,467 | — |
| 2015 | €24,681,227 | €1,783,215 | €16,609,178 | — |
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Source: German Commercial Register (Handelsregister) Bayreuth Local Court, HRB 184 (as of 31 October 2026)
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SP Management GmbH
Siershahn · Managementtätigkeiten von Holdinggesellschaften mit überwiegend finanziellem Anteilsbesitz
| Cost type | Amount | Share |
|---|---|---|
| Personnel Costs | €11,979,257 | 66.5% |
| Material Costs | €5,126,563 | 28.4% |
| Depreciation | €840,788 | 4.7% |
| Interest & Similar | €74,212 | 0.4% |
