Sielaff GmbH & Co. KG, based in Herrieden, specializes in the development, production, and distribution of vending solutions for hot and cold beverages, snacks, and reverse vending machines. In addition to its core business, extensive service activities form an essential part of the business model. The company generates 76% of its revenue in the domestic German market, while the remaining 24% is primarily generated in other EU countries. Sielaff acts as a significant player in the European vending market and is characterized by a high level of vertical integration in production. Sielaff GmbH & Co. KG Automatenbau Herrieden is a family business.
Converted using the official Destatis and Eurostat correspondence tables; ISIC Rev. 4 is the United Nations' international industry classification.
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Source: German Commercial Register (Handelsregister) Ansbach Local Court, HRA 197 (as of 26 October 2026)
| Name | Type | City |
|---|---|---|
| Baumgärtner-Verwaltungs-GmbH | Persönlich haftende(r) Gesellschafter(in) | Herrieden |
| Name | Type | City | Shares (%) |
|---|---|---|---|
Sonja Geuder | Kommanditist(in) | Ansbach | 12,50 % |
Birgit Götz-Blanckertz | Kommanditist(in) | Herrieden | 12,50 % |
Marion Kelbel | Kommanditist(in) | Altdorf | 12,50 % |
Source: German Commercial Register (Handelsregister) Ansbach Local Court, HRA 197 (as of 26 October 2026)
| Date | Event Type | Event |
|---|---|---|
| 12.05.2010 | Business Address Change | Münchener Str. 20, 91567 Herrieden |
| 07.05.2010 | Business Address Registered | Münchner Str. 20, 91567 Herrieden |
| 31.10.2002 | Company Name Registered | Sielaff GmbH & Co. KG Automatenbau Herrieden |
Source: German Commercial Register (Handelsregister) Ansbach Local Court, HRA 197 (as of 26 October 2026)
| Year | Revenue | Profit | Balance | Employees |
|---|---|---|---|---|
| 2015 | €78,449,512 | €3,750,088 | €52,271,578 | — |
| 2014 | €83,297,242 | €3,801,405 | €51,410,064 | — |
| 2013 | €63,065,790 | €1,621,865 | €47,412,132 | — |
| 2012 | €58,436,154 | €1,677,876 | €44,921,709 | — |
| 2011 | €58,047,000 | €162,281 | €43,921,565 | — |
| 2010 | €60,643,187 | €2,401,617 | €38,997,175 | — |
| 2009 | €51,777,109 | €2,012,247 | €37,418,631 | — |
| 2008 | €66,189,377 | €2,648,111 | €37,369,339 | — |
| 2007 | €49,640,000 | €1,270,000 | €32,558,000 | — |
| 2006 | €53,432,343 | — | €34,249,321 | — |
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Source: German Commercial Register (Handelsregister) Ansbach Local Court, HRA 197 (as of 26 October 2026)
| Cost type | Amount | Share |
|---|---|---|
| Personnel Costs | €26,819,513 | 40.9% |
| Material Costs | €35,611,432 | 54.3% |
| Depreciation | €2,359,386 | 3.6% |
| Interest & Similar | €823,973 | 1.3% |
